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Studia Prawnicze. Rozprawy i Materiały / Studies in Law: Research Papers

Published: 2025-06-26

Advertising by physicians and dentists - legal and ethical aspects

Iwona Wrześniewska-Wal Logo ORCID , Adam Skowron Logo ORCID

Abstract

On 1 January 2025, an amendment to the Code of Medical Ethics (KEL) came into force, introducing changes to the issue of advertising and the use by doctors and dentists of information about the services they offer, including in social media. This article provides an overview of the main issues related to advertising in the context of medical and dental practice, focusing on legal and ethical aspects. The analysis concerns both the current legal status (national law and EU directives) and the changes that have occurred in selected documents of Polish medical deontology throughout history. The article also presents the results of a survey of doctors' opinions on the amendment of the KEL in relation to the removal of the direct ban on advertising and the possibility of doctors' statements in social media.

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Citation rules

Wrześniewska-Wal, Iwona, and Adam Skowron. “Advertising by Physicians and Dentists - Legal and Ethical Aspects”. Studia Prawnicze. Rozprawy I Materiały Studies in Law: Research Papers, vol. 36, no. 1, June 2025, pp. 95–128, doi:10.48269/2451-0807-sp-2025-1-05.

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Vol. 36 No. 1 (2025)
Published: 2025-06-26


ISSN: 1689-8052
eISSN: 2451-0807

Publisher
Oficyna Wydawnicza AFM Uniwersytetu Andrzeja Frycza Modrzewskiego w Krakowie

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