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Państwo i Społeczeństwo / State and Society

Published: 2026-06-15

Historic Hotels and Sustainable Development: Promotion and Information Challenges from Students’ Perspectives – A Kraków Case Study

Izabela Kapera Logo ORCID , Marcin Cziomer Logo ORCID , Grzegorz Wolak
Section: Management and Quality Sciences
https://doi.org/10.31749/2451-0858-SaS-2026-401

Abstract

The aim of this article is to assess the role of historic hotels in sustainable development, with particular attention to promotion and information challenges. The study, conducted in Kraków, comprised an analysis of source materials, a diagnostic survey among students, site visits to selected properties and interviews with industry representatives. The findings indicate low recognizability of hotels housed in heritage buildings and weak associations between their operations and the idea of sustainable development. Respondents were divided as to the extent of these establishments’ contribution to sustainability. However, the protection of cultural heritage was consistently underscored as a key component. To fully realize their potential, historic hotels should combine authenticity with modern solutions and develop coherent information and promotion strategies.

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Citation rules

Kapera , Izabela, et al. “Historic Hotels and Sustainable Development: Promotion and Information Challenges from Students’ Perspectives – A Kraków Case Study ”. Państwo I Społeczeństwo State and Society, vol. 26, June 2026, p. 401, doi:10.31749/2451-0858-SaS-2026-401.

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Vol. 26 (2026)
Published: 2026-01-01


eISSN: 2451-0858
Ikona DOI 10.31749/2451-0858-SaS

Publisher
AFM Publishing House of the Andrzej Frycz Modrzewski Krakow University

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