Krakowskie Studia Międzynarodowe / Krakow International Studies

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Journal: Krakowskie Studia Międzynarodowe / Krakow International Studies

NATO public diplomacy – entities and instruments of implementation

Aleksandra Kruk

Language: PL | Published: 31-12-2025 | Abstract | 25–42

The article analyzes the role of NATO through the lens of its public diplomacy from the 1950s to the first quarter of the 21st century. It emphasizes that NATO utilized both traditional and modern diplomacy. NATO’s soft power instruments included international conferences and strategic dialogue. The image of NATO was often associated with the perception of the USA in the international environment. The task of public diplomacy was to present NATO as a tool for strengthening the transatlantic community, defending democracy, and upholding a rules-based international order. NATO’s public diplomacy played an important role due to prevailing tensions and conflicts in the international environment, resulting from the geopolitical situation in the world (i.e., the Cold War, regional conflicts, the struggle for hegemony).

2025-12-31